5 Lessons for New Account Managers
Want to succeed in a client facing role? 5 tips for agency professionals as they transition to account management positions.
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What’s Your Story? Origins of an Agency Brand
The story behind the PR 20/20 brand name, and how my wife’s college artwork inspired the logo icon. What’s your story?
Pitch Perfect: A Guide To Owning The Creative Pitch Every Single Time
Pitching is the bane of all creatives. Here is a guide to better pitching every time.
5 Reasons to Attend Content Marketing World
Attend Content Marketing World (CMW) 2012 in Columbus, Ohio, Sept. 4-6 for a top-notich lineup of content marketing speakers, workshops, events and sponsors.
Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing
The billable hour model is broken. Here’s what we’ve learned over the past decade, and how we finally arrived at a value-based pricing model.
Profitable Agency Business and How to Sell It
Successful agencies create revenue through the ability to generate profitable business with new clients but also within current relationships. Learn how.
Propel Client and Agency Growth with Exclusive Marketing Templates and Resources [Limited-Time Offer]
The best agencies staff accounts with modern marketers, continually apply advances in technology, run integrated, inbound programs, and prove value to clients via measurable bottom-line results.
Public Relations and Marketing Lessons Worth Remembering in 2015 | Marketing Agency Insider
Marketing Agency Insider (coming soon) is the hub for marketing agency news, information, resources, training, education and engagement, and home of The Marketing Agency Blueprint.
Publish Your Pricing, or Pay the Price
Publish your presales information and pricing on your agency website to allow clients to qualify themselves, and prevent wasted business development calls and meetings.
Running a Lean Digital Marketing Agency
Many agency projects have repeatable processes. Define and write down these processes so that others on the team can more readily replicate them.