15 Ways to Maximize Agency Profits
Use these 15 tips to maximize your agency’s profits when offering new
digital services.
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10 Rules of Marketing Agency Transformation
View The Marketing Agency Blueprint book-launch webinar on-demand, and read
event highlights.
10 Ways to Establish Order in Your Advertising Agency
10 ways to give your advertising agency a streamlined process and a
competitive edge from Drew McLellan.
About the Author
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot’s value-added reseller (VAR) program, which now includes more than 450 certified firms.Prior to launching PR 20/20 in 2005, Paul spent six years as a …
Take the Intelligently Automated Agency Course
In May of 2019, PR 20/20 introduced three new services—Automated Press Releases, Automated Performance Reports and Piloting AI™ Workshops. These offerings are a reaction to artificial intelligences accelerating change on the marketing industry, and our careers: ARE YOU READY? IS YOUR COMPANY READY? This course shows agency owners how to make their companies more profitable, …
Hiring Your Next Agency Pro: How to Evaluate Applicants Based on Core Skills
Use these agency HR tips to improve your current application process, and identify ways to improve the experience for both candidates and your hiring team.
How Agencies Can Convert 80% of their Proposals
Wondering how to craft a proposal that wins more business? Digital agency consultant Jason Swenk shares his tried-and-true format for success.
How Agencies Can Engage Millennials on Their Turf
Rick West shares insight on the Millennial Generation, and how agencies and their clients can best interact with this market demographic.
How Content Marketing Is Evolving the PR Agency
The demand for PR agencies that know how to effectively strategize, write, promote and measure content is on the rise.
How to Achieve Personal and Professional Success
Focus your time on the most important aspects of your business and life, and in turn achieve personal success.