“It’s time for a new type of agency . . . Roetzer shows you how to transform your firm to thrive in the real-time world we live in today.”
— David Meerman Scott, bestselling author of The New Rules of Marketing and PR
The Marketing Agency Blueprint
The Marketing Agency Blueprint presents 10 rules for building tech-savvy, hybrid agencies that will disrupt and transform the marketing services industry. Written for agency leaders and professionals—PR, SEO, advertising, content and web—readers are presented with a practical and candid guide to:
- Generate more qualified leads.
- Win clients with set pricing and service packages.
- Secure more long-term retainers.
- Create diverse and recurring revenue streams.
- Develop highly efficient management systems.
- Construct more effective account teams.
- Recruit and retain top talent.
- Deliver greater results and value to clients.
- Increase client loyalty.
About the Author
Paul Roetzer is founder and CEO of Ready North (formerly PR 20/20) and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing Artificial Intelligence Conference (MAICON).
Ready North is a marketing consulting and services firm that has helped hundreds of businesses grow through smarter storytelling, strategy and technology.
Ready North was the first agency in HubSpot’s value-added reseller (VAR) program, which now has 3,688 partners across 25 industries.
Prior to launching Ready North in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency. His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.
A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
Connect with Paul on Twitter at @paulroetzer.
“I’ve been actively searching for guidance on how best to evolve my firm, and stay relevant and of value to clients. This book is the best direction I’ve found.”
— Douglas Burdett, founder/principal, Artillery
“If you’re in marketing, public relations, advertising, or a web design shop, this book is groundbreaking. Roetzer’s book teaches agencies an entirely new way to play the game.”
— Tony Ahn, principal, Tony Ahn & Co. (source)
“This is a must read for anyone serious about the business of PR and running an agency in the second decade of the 21st century—and it’s one I’m sure I’ll be pulling out of the book shelf for quick refreshers when needed.”
— Randy Savicky, founder/CEO, Strategy + Communications
“Paul’s books show marketers how the impossible is now possible.”
— Ann Handley, CCO of Marketing Profs
The Marketing Performance Blueprint
The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. At a time when marketers face increasing pressure to measure the return on investment (ROI) of their campaigns, they’re largely underprepared and underperforming.
The Marketing Performance Blueprint presents the processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Step by step, the book shows how to tap into a scientific approach to marketing that can help steer organizations to advance their businesses, exceed ROI expectations and outperform the competition.
This book is an actionable and innovative marketing guide to maximizing returns on marketing investment through hybrid talent, advanced technology and inbound strategy.