How Content Marketing Is Evolving the PR Agency
The demand for PR agencies that know how to effectively strategize, write, promote and measure content is on the rise.
Content Marketing
How to Use Content Marketing to Attract Clients
Transition to inbound marketing, combined with marketing automation, to attract more clients to your agency.
How to Use Your Agency Blog to Gain New Clients
Turn your blog into a lead-generating machine with these tips from Steff Moore, content editor at WorkflowMax.
3 Tips for Quality, Consistent, Client Content
Ensure that your agency is delivering its best work, consistently and efficiently, with these three tips.
Making Your Content Count: Defining Your Customer Personas
Learn how to target the right audience and best channels for your agency’s (and clients’) content marketing programs.
5 Reasons to Attend Content Marketing World
Attend Content Marketing World (CMW) 2012 in Columbus, Ohio, Sept. 4-6 for a top-notich lineup of content marketing speakers, workshops, events and sponsors.
The Insider Series: Charting New Courses with Andrew Davis
Andrew Davis, author of Brandscaping, shares his perspectives on agency management and succession, and the future of the marketing industry.
10 Content Commandments for Agencies
Be it an analyst article, blog post or social media update, the same basic rules apply across the board when it comes to content quality. Here’s a peek into PR 20/20’s “10 Commandments
4 Tips for Retaining Content Marketing Clients
Four tips for agencies for retaining content marketing clients and ensuring a digital strategy is success.
Publishers as Content Marketing Agencies
Some publishers see this growth of content marketing as a golden opportunity—a way to add revenue streams and make up for decreases in ad spend.