How Agencies Can Engage Millennials on Their Turf
Rick West shares insight on the Millennial Generation, and how agencies and their clients can best interact with this market demographic.
Marketing
How to Create Lifetime Customers: 5 Tips from Jay Baer
Learn about Jay Baer’s Youtility, a modern marketing methodology that shifts away from selling, and instead focuses on helping prospects and customers through useful information.
Mix it Up: Social Strategies + Traditional Advertising
For a progressive, beneficial way to create a marketing strategy that stands out from the rest, consider mixing inbound and outbound marketing elements.
What’s Your Story? Origins of an Agency Brand
The story behind the PR 20/20 brand name, and how my wife’s college artwork inspired the logo icon. What’s your story?
The Ultimate Positioning: No Competitors
Imagine how much success you could have in a category of one. The ultimate value proposition is to create a new category that has no competitors at all.
3 Small-Town Marketing Lessons that Madison Avenue Tends to Forget
Take these small-town marketing lessons to heart, and bridge the gap between the customer and the brand.
Breaking Down the State of the Online Marketing Services Industry Report
Key finds from HubSpot’s 2012 State of the Online Marketing Services Industry, detailing revenue, service and organizational trends.
Agency Marketing: Treat Yourself Like a Client
Make agency marketing a priority, and reap the rewards, by treating yourself like a client
Agency New Business Growth in 2013 Will Only Be as Good as the Effort
In this guest post, RSW’s Mark Sneider shares four 2013 new business planning tips for marketing agencies.
Agency New Business in Just an Hour a Day
Don’t have a lot of time to commit to agency new business? Mark Sneider offers six pointers to get started, in just one hour a week.