How to Measure The Financial Success of Your Agency
Learn how to measure your agency’s financial success with these top-priority metrics from Second Wind.
Financial
Inbound Marketing Agencies See Revenue Soar
Inbound marketing agencies have seen tremendous client success and strong business growth. The proof is in the numbers.
Managing to Make a Profit in Your Small Marketing Company
Learn how to maintain financial success for your small marketing company with these five tips from FunctionFox CEO Mary-Lynn Bellamy-Willms.
Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing
The billable hour model is broken. Here’s what we’ve learned over the past decade, and how we finally arrived at a value-based pricing model.
Profitable Agency Business and How to Sell It
Successful agencies create revenue through the ability to generate profitable business with new clients but also within current relationships. Learn how.
Publish Your Pricing, or Pay the Price
Publish your presales information and pricing on your agency website to allow clients to qualify themselves, and prevent wasted business development calls and meetings.
The Affordable Care Act For Freelance Marketers
Understand how the Affordable Care Act will change the American health insurance system at large, and directly impact freelance marketers.
The Future of Marketing Agency Pricing and Compensation
When it comes to pricing strategy, the hourly rate says commodity. In this guest post, Jason Brewer offers an alternative.
The Insider Series: Q&A with Joe Olsen, Phenomblue
Joe Olsen, co-founder and CEO of Phenomblue, discusses growing his agency, why he pursued funding and how technology is shaping the marketing industry.
The Insider Series: Q&A with Bob Ruffolo, IMPACT Branding & Design
Interview with Bob Ruffolo, founder and CEO of IMPACT Branding & Design, on his marketing agency’s services, pricing, technologies, hiring strategies and more.