Marketing Agency Insider Blog
Must-Attend Conferences for Agencies: Fall 2012
Gain the latest agency insight, trends and strategies at Inbound, Content Marketing World and BOLO…
Niche Market Opportunities and Challenges for Agencies
In this Insider Series, Katie Dubow of Garden Media Group shares agency opportunities and challenges…
5 Elements of an Effective Internship Program | Marketing Agency Insider
Tips on how to create an effective, worthwhile internship program from Dana Bingham, director of…
Offboarding 101: How to Gracefully Part with a Client
Losing a client is the downside of agency life. But, it’s also a necessary evil….
Omnichannel Marketing: The Solution as Diverse as Consumers’ Habits
The agencies that are successful implementing omnichannel strategies, follow these six steps.
5 Lessons for New Account Managers
Want to succeed in a client facing role? 5 tips for agency professionals as they…
What’s Your Story? Origins of an Agency Brand
The story behind the PR 20/20 brand name, and how my wife’s college artwork inspired…
Pitch Perfect: A Guide To Owning The Creative Pitch Every Single Time
Pitching is the bane of all creatives. Here is a guide to better pitching every…
5 Reasons to Attend Content Marketing World
Attend Content Marketing World (CMW) 2012 in Columbus, Ohio, Sept. 4-6 for a top-notich lineup…
Point Pricing: The Story of How We (Finally) Eliminated Hours from Marketing Agency Pricing
The billable hour model is broken. Here’s what we’ve learned over the past decade, and…
Profitable Agency Business and How to Sell It
Successful agencies create revenue through the ability to generate profitable business with new clients but…
Propel Client and Agency Growth with Exclusive Marketing Templates and Resources [Limited-Time Offer]
The best agencies staff accounts with modern marketers, continually apply advances in technology, run integrated,…
Public Relations and Marketing Lessons Worth Remembering in 2015 | Marketing Agency Insider
Marketing Agency Insider (coming soon) is the hub for marketing agency news, information, resources, training,…
Publish Your Pricing, or Pay the Price
Publish your presales information and pricing on your agency website to allow clients to qualify…
Running a Lean Digital Marketing Agency
Many agency projects have repeatable processes. Define and write down these processes so that others…
Should Marketing Agencies Build through The Draft?
Top performing young professionals are the most important foundation for hybrid marketing agencies.
Showing Clients Results: Scorecards and Activity Reports
Continually prove your agencies worth and encourage transparency by regularly reporting on metrics that matter—in…
SoDA Unveils the Changing Face of Client-Agency Relationships
Review key findings from The SoDA Report, which explores how agencies, production companies, brands and…
Solo Series: Coffee Shops and the Crazy Ones by @PaulRoetzer
Five business lessons for solo entrepreneurs who are just starting their journey, and those poised…
Startup Savvy for Marketing Pros
Marketing Agency Insider’s collection of expert blog posts on entrepreneurship and startups (November 2011).
Submit Client Case Studies for New Book on Marketing Performance
Submit your clients as a case study for a new book on marketing performance.
Successful Agency Partnerships
The new marketing agency ecosystem offers vast opportunities for agencies and marketers to build more…
Succession Planning for Agency Owners: What You Need to Know
In this interview, Jesse Giordano discusses the need for agency owners to start succession planning…
SXSW Interactive 2013: Agency Panel Picks
Check out Marketing Agency Insider’s favorite SXSW 2013 proposed panels for agency professionals, and vote…