A Strong Start to 2012: Expert Articles and Advice
A collection of expert business and marketing articles from January 2012.
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Virtual, Distributed Agency Workforce | 341 Studios Story
Learn about managing a distributed workforce, and associated benefits and drawbacks, in this case study on 341 Studios.
Small Agency Agile: 5 Tips to Run a High-Impact Retrospective
A simple, introductory model for how to run an effective team or project retrospective, and key tips on how to be effective and efficient.
Accelerating Marketing Agency Transformation
The fastest way to realize our potential, as marketing agencies, is to collaborate.
Account Managers: Advice for Giving and Receiving Constructive Feedback
Give and receive constructive feedback effectively with these tips from agency account managers.
Adios Billable Hours
Pricing strategy is a key component to disruption. Shift away from the inefficient legacy system of billable hours, and move to more results-driven, value-based models.
Advertising Isn’t a Commodity: Stop Acting Like It Is
Stop commoditizing advertising procurement and start finding creative solutions that actually work for clients.
Advice For Marketers From PayPal’s Billionaire Founder
Modern marketers have a lot to learn from Peter Thiel’s entrepreneurship guide, Zero to One: Notes on Startups, or How to Build the Future.
Agencies and Online Education: Q&A with Luke Summerfield
In this Insider Series, Luke Summerfield discuss the opportunities for agencies with online education, and details his agency’s launch of an inbound marketing course for business owners.
Breaking Down the State of the Online Marketing Services Industry Report
Key finds from HubSpot’s 2012 State of the Online Marketing Services Industry, detailing revenue, service and organizational trends.