In May of 2019, PR 20/20 introduced three new services—Automated Press Releases, Automated Performance Reports and Piloting AI™ Workshops. These offerings are a reaction to artificial intelligences accelerating change on the marketing industry, and our careers:
- Consumers will demand greater personalization, while wanting to control their data and privacy.
- Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.
- Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.
- Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. AI should make us better people, professionals and brands.
ARE YOU READY? IS YOUR COMPANY READY?
This course shows agency owners how to make their companies more profitable, competitive, and attractive to clients.
- Discover how AI can automate repetitive, manual tasks, freeing up talent to pursue higher value and higher profit activities, as well as increase margins.
- Enhance the value of the work you already do for clients by augmenting human creatives with machine systems to personalize, produce, and perform at scale.
- Uncover strategies to turn AI from buzzword into a business development tool that drives performance and opens up new profitable pathways.