3 Ways Your Agency Can Combat Impression Fraud
Face impression fraud head-on with these three pointers from Charles Cantu, founder of Huddled Masses.
Face impression fraud head-on with these three pointers from Charles Cantu, founder of Huddled Masses.
Continually prove your agencies worth and encourage transparency by regularly reporting on metrics that matter—in a way that makes sense to your client.
Don’t lose sight of the big-picture factors that separate successful client campaigns and agencies from the rest: retention, growth and innovation.
Use call tracking to gain a better, more holistic, understanding of client campaign performance.
Tie agency activities to performance, and demonstrate greater value, with analytics tools and a centralized dashboard.
Expectations for today’s CMO and required capability sets are shifting, upping the ante on demonstrating ROI and impacting business outcomes organization-wide.