Account Managers: Advice for Giving and Receiving Constructive Feedback
Give and receive constructive feedback effectively with these tips from agency account managers.
Client Services
Advertising Isn’t a Commodity: Stop Acting Like It Is
Stop commoditizing advertising procurement and start finding creative solutions that actually work for clients.
Agencies and Online Education: Q&A with Luke Summerfield
In this Insider Series, Luke Summerfield discuss the opportunities for agencies with online education, and details his agency’s launch of an inbound marketing course for business owners.
Agencies: Make Impact in Your First 90 Days with a New Client
How do agencies show value, impact performance & become indispensable? Move from a value consumer to a value contributor—in 90 days.
The Art and Science of Selling Agency Services: How to Stop the Churn
Marketing leaders: make account retention a priority with these four recommendations from Paul Roetzer.
Agile Marketing Campaigns: The Future of Client Services
Agile principles are going to greatly influence the future of how marketing agencies position, plan and execute client services. Learn why.
Become an 80/20 Agency Account Manager
Apply the 80/20 principle to your role as an agency account manager to produce better results, free up time and promote mentorship.
Dear Agencies: Stop Being Interesting. Be Critical.
Expectations for today’s CMO and required capability sets are shifting, upping the ante on demonstrating ROI and impacting business outcomes organization-wide.
Discipline: It Belongs in Your Agency
Generate revenue for both your agency and clients with disciplined internal processes for deadlines and account management.
Happy Holidays from Marketing Agency Insider
As a special holiday treat, enjoy discounts on the Client Services Series and Blueprint Series now through Dec. 30, 2012.