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As an agency owner, Paul Roetzer answers how you should be thinking about
artificial intelligence in a recent Agency Management Institute podcast
with Drew McLellan.

Agency awards are more than fancy, feel-good paperweights; they’re actually
good for the bottom line. Learn why in this guest post.

Thinking about how to get 10 times better—not 10% better—can help your
agency grow and boost profits. Discover how to adopt this mindset in this
post.

Use these 15 tips to maximize your agency’s profits when offering new
digital services.

AI Academy for Marketers offers a private, members-only Slack community to
ensure our members feel supported along their educational journey.

For agencies, marketing AI has the capability to automate, augment and
accelerate operations, improve results for clients, and ultimately impact
the bottom line.

Before we dive into the ever-so-popular topic of meetings, let’s get into
the right frame of mind. Take a moment to think of someone you actually 
like to meet with. What makes it so great? For me, it’s a mutual respect
for one another’s time, an agenda that moves items forward, and coming away
from the meeting with a renewed or strengthened relationship.  

Pitching is the bane of all creatives. Here is a guide to better pitching
every time.

Make your team indispensable to your clients with these tangible tips for
delivering value.

The future of the marketing services industry will be defined by a
dispersed, yet unified, collection of nimble and innovative
small-to-midsize agencies. Traditionally competitive firms, as well as
niche firms that have worked within silos, will form partnerships for the
good of their agencies and clients.