“The marketing industry is moving too fast to internalize everything. Businesses increasingly rely on marketing agency partners for consultation and services to differentiate their brands and drive growth and success.” — The Marketing Performance Blueprint
Corporate marketers increasingly seek performance-driven agencies to fill internal marketing talent, tech and strategy gaps.
The most sought-after agencies execute integrated campaigns, measure performance in real-time, and adapt strategy based on results. Dynamic and nimble campaign management and execution, however, requires the proper technology infrastructure and a digitally savvy staff.
Is your agency equipped to thrive in this environment?
Enhance Your Client Service Offerings
Join me live February 10, 17 and 24 at 1 p.m. EST for a three-part paid webinar event based on key concepts in The Marketing Performance Blueprint. While the series is built for marketers, executives and entrepreneurs, lessons are widely applicable to agencies running client campaigns.
Each session is a deep dive into key concepts from chapters 8 – 10 of The Marketing Performance Blueprint.
- (Session 1) The Marketing Assessment: How to Analyze Your Company, Forecast Potential and Align Expectations
- (Session 2) The Marketing Scorecard: How to Build a Customized Marketing Performance Dashboard
- (Session 3) The Marketing Game Plan: How to Drive Growth with Integrated Marketing Campaigns
Registration includes:
- Three webinars available live and on-demand.
- Session resources including slide decks, templates and worksheets.
- Crowdsourced learning and adaptive curriculum that evolves weekly based on attendee insights and questions.
- Signed copy of The Marketing Performance Blueprint.
- Special rates on future online events, as well in-person workshops and speaking engagements.
- Exclusive preview of, and early access to, a beta version of the Marketing Score Company portal. This new product feature enables administrators to create company accounts, invite users, define roles, and view and export combined reports showing responses for all company members.
Register now (super early bird pricing ends Jan. 23, 2015).
