The Insider Series: Q&A with Mitch Joel, Twist Image

This post is part of the Insider Series, which is designed to feature professionals in our industry, offer business insight and discover new paths in the agency world.

Mitch JoelMitch Joel (@mitchjoel) is the president of Twist Image, an award-winning digital marketing and communications agency. Twist Image was named one of the top 10 agencies in Canada for two years running by Marketing Magazine, and the only digital marketing pure-play to make the list.

In addition, Mitch is a blogger, podcaster, speaker and author. His first book, Six Pixels of Separation, is a business and marketing bestseller. His next book, CTRL ALT DEL, will be published in spring 2013.

Marketing Agency Insider was privileged to speak with Mitch about how he grew his agency, scaling challenges he faced along the way, lessons learned and more. Below is the transcript of the conversation, and the audio in its entirety. Enjoy!