If you’re like us and heading to Inbound next week, you can look forward to a ton of great agency content.
To help you sort through the sessions, Dan MacAdam (@DTMacAdam), VAR channel account manager at HubSpot, put together a curated list of recommendations for agency executives, marketers and business development folks.
Use it as a guide to help you, and your agency, get the most out of the conference.
For Agency Principals/Executives/Owners
Mon., Sept. 15
- 4:00 – 4:30 p.m. — Partner Cocktail Reception
- 4:30 – 5:15 p.m. — Partner Keynote
- 6:00 – 6:30 p.m. — Welcome Keynote, Guy Kawasaki
Tues., Sept. 16
- 8:30 – 10:00 a.m. — Keynote, Simon Sinek
- 10:30 – 11:15 a.m. — The Profitable Agency
- 11:45 – 12:30 a.m. — Selling Inbound: Transform Your Rep’s Inbound Strategies
- 11:45 – 12:30 p.m. — The Quest for a Unified Theory of Client Service
- 1:45 – 2:30 p.m. — How to Find, Hire and Manage the Best Marketing Talent
- 1:45 – 2:30 p.m. — What VCs and Board Members Look for in Marketing
- 3:00 – 4:45 p.m. — Keynote, Brian Halligan and Dharmesh Shah
- 5:15 – 6:00 p.m. — Deep Dive on Hubspot’s Inbound Product Launches
Wed., Sept. 17
- 8:30 – 10 a.m. — Keynote, Malcolm Gladwell
- 10:30 – 11:15 a.m. — The New Rules of Selling
- 10:30 – 11:15 a.m. — Delivering Diamond Results: Process Behind How Square 2 Marketing Retains 90% + of its Clients
- 11:45 – 12:30 p.m. — How Inbound Agencies Fit Into the Marketing Services Eco-System
- 1:45 – 2:30 p.m. — Transforming an Organization from Outbound to Inbound
- 1:45 – 2:30 p.m. — Go Vertical for True Agency Differentiation and Scale
- 3:00 – 3:45 p.m. — Big Wins and Battle Scars: What it Takes to Grow Your Agency Over 500% in Three Years
- 4:15 – 5:00 p.m. — Interviewing Candidates for an Inbound Sales Role
Thurs., Sept. 18
- 8:30 – 10:00 a.m. — Keynote, Martha Stewart
- 10:30 – 11:15 a.m. — Who to Target and How to Improve Sales Forecasting
- 11:45 – 12:30 p.m. — Serious Look at Inbound Marketing Success Today Tomorrow and 10 Years from Now
- 11:45 – 12:30 p.m. — Get a Grip on Your Agency Business
- 11:45 – 12:30 p.m. — Raising Margins Through Value Based Pricing
- 1:30 – 2:15 p.m. — How to Unlock the Hidden Potential In Your Team with a Results Only Work Environment
- 2:30 – 4:00 p.m. — Closing Keynote
For Agency Marketers and Account Managers
Mon., Sept. 15
- 4:00 – 4:30 p.m. — Partner Cocktail Reception
- 4:30 – 5:15 p.m. — Partner Keynote
- 6:00 – 6:30 p.m. — Welcome Keynote, Guy Kawasaki
Tues., Sept. 16
- 8:30 – 10:00 a.m. — Keynote, Simon Sinek
- 10:30 – 11:15 a.m. — 5 Tools “Boring Industry” Marketers Can Use
- 10:30 – 11:15 a.m. — How to Map Content to the Buyer’s Journey and the Marketer’s Funnel
- 11:45 – 12:30 p.m. — Marketing Like a Quant
- 11:45 – 12:30 p.m. — The Perfect Post
- 11:45 – 12:30 p.m. — How to Create Impactful Inbound Experiences Using Personas and Personalization
- 1:45 – 2:30 p.m. — You Had Me at Hello! Best Practices in Lead Qualification for Inbound Marketers
- 1:45 – 2:30 p.m. — Zen and the Art of Customer Relationships
- 3:00 – 4:45 p.m. — Keynote, Brian Halligan & Dharmesh Shah
- 5:15 – 6:00 p.m. — All the Right SEO Moves: How to Think Strategically About Search
- 5:15 – 6:00 p.m. — How HubSpot Measures Its Marketing Content
Wed., Sept. 17
- 8:30 – 10 a.m. — Keynote, Malcolm Gladwell
- 10:30 – 11:15 a.m. — Stop Marketing, Start Hacking: How to Launch and Grow a Business Blog in 2014
- 10:30 – 11:15 a.m. — There’s More to Lead Nurturing Than Email
- 11:45 – 12:30 p.m. — 25 Email Marketing Hacks and Best Practices that Will Double Your Email Response Rates
- 1:45 – 2:30 p.m. — Prove Your Marketing ROI: Make Smarter Marketing Decisions by Tracking Marketing Analytics
- 3:00 – 3:45 p.m. — SEO Tactics to Love and Tactics to Leave
- 3:00 – 3:45 p.m. — Inbound 2014 Product Launch Deep Dive
- 4:15 – 5:00 p.m. — Conversion Hacking the Brain How to Increase ROI by Being Irrational
Thurs., Sept. 18
- 8:30 -10:00 a.m. — Keynote, Martha Stewart
- 10:30 – 11:15 a.m. — The Metrics that Matter: How to Build Performance Drive Inbound Marketing Campaigns
- 11:45 – 12:30 p.m. — Everything You Need to Know For Your Next Website Redesign
- 11:45 – 12:30 p.m. — How to Turn Your Customer Base into a Revenue Engine
- 1:30 – 2:15 p.m. — Be Remarkable by Delighting Your Customers with Context
- 1:30 – 2:15 pm — I Am a Marketer, How Can I Be Part of the Revenue Conversation and Justify Marketing ROI?
- 2:30 – 4:00 p.m. — Closing Keynote
For Agency Business Development
Mon., Sept. 15
- 4:00 – 4:30 p.m. — Partner Cocktail Reception
- 4:30 – 5:15 p.m. — Partner Keynote
- 6:00 – 6:30 p.m. — Welcome Keynote, Guy Kawasaki
Tues., Sept. 16
- 10:30 – 11:15 a.m. — Sales Secrets for Marketers: Boost Engagement with NLP
- 10:30 – 11:15 a.m. — The Art of the Pitch
- 11:45 – 12:30 p.m. — Selling Social Into the C Suite
- 11:45 – 12:30 p.m. — Selling With Maximum Impact: Strategies that Maximize Value and Power of Your Sales to Drive Fast and Favorable Purchase Decisions
- 1:45 – 2:30 p.m. — How to Give an Inbound Marketing Workshop that Builds Company Loyalty, Engagement and Major Profits
- 5:15 – 6:00 p.m. — How to Sell to the Modern Buyer
- 5:15 – 6:00 p.m. — Sales Training for Inbound
- 5:15 – 6:00 p.m. — Ask Me Anything with Andy Paul
Wed., Sept. 17
- 8:30 -10 a.m. — Keynote, Malcolm Gladwell
- 10:30 – 11:15 a.m. — The New Rules of Selling
- 11:45 – 12:30 p.m. — Outbound Calling for the Inbound Obsessed
- 11:45 – 12:30 p.m. — How to Advocate for Inbound Budget and Upsell Your Existing Accounts
- 3:00 – 3:45 p.m. — There’s No Such Thing as Can’t
- 3:00 – 3:45 p.m. — It’s Not You It’s Me: The Truth Behind Why Your Prospects Won’t Engage
- 4:15 – 5:00 p.m. — Brace for Impact: Presentations that Command the Room and Win Business
Thurs., Sept. 18
- 8:30 – 10 a.m. — Keynote, Martha Stewart
- 10:30 – 11:15 a.m. — Maintaining Control of the Sale in a Competitive Situation
- 10:30 – 11:15 a.m. — Who to Target and How to Improve Your Sales Forecasting
- 1:30 – 12:15 p.m. — What is Inbound Selling (And Why You Need It Now)
- 1:30 – 2:15 p.m. — Inbound Marketing Does Not Close Deals
- 2:30 – 4:00 p.m. — Closing Keynote
If you’re going to be at Inbound, let us know in the comments!