In the new agency ecosystem, the Disruptors are destined to lead.
The Marketing Agency Blueprint describes this group as the most advanced of the hybrids in terms of services, staffing, pricing, technology, infrastructure, leadership, growth and market focus. They are “risk takers that fight to remain nimble, always thinking like start-ups and acting like underdogs.”
Check out some recent articles that highlight disruption in theory and practice.
- The Problem With the Status Quo
Mitch Joel (@mitchjoel) gives his thoughts on how technology and data are challenging the status quo, set against Amazon’s move to direct publishing. - Agencies As Innovative Product Developers
On Social Media Today, Kevin Green (@KevinMGreen) shares both his daunting, and inspiring, experiences during 12 months of developing a product within agency walls. - The Rise of the Distributed Agency Model
In a recent Mashable article, Brian Casel (@CasJam) discusses the distributed agency model as an alternative to keeping in-house staff. - Should You Publish Your Prices on Your Website?
John McTigue (@jmctigue) weighs the pros and cons of disclosing pricing on your agency website. - Agencies Must Adapt or Die to Stay Relevant
On PRWeek.com, Jim Weiss (@weissword) sends a strong message to agencies on staying relevant in today’s data-driven, real-time marketing world.
What other articles and resources have you seen that either showcase disruptors in the marketing industry, or provide vision for new directions?