Marketing Agency Academy | Agency Training Program

The Marketing Agency Academy

Live and On-Demand Webinar Events


The Client Services Series: A Year in the Life of a Hypothetical B2B Account

Now Available On-Demand

The Client Services Series is a seven-part webinar series designed for agency leaders and professionals that offers an immersive experience in account management, retention and growth. Sessions dive into the planning, execution and evolution of an integrated marketing campaign for a hypothetical B2B software account — Social Business Unlimited (SBU).

Together, we’ll walk through the different stages in the client relationship, from campaign activation through renewal, sharing insights from our collective experiences along the way. Weekly webinar content will draw on attendee feedback from previous sessions, offering a crowdsourced and adaptive curriculum.

  • 7 on-demand webinars.
  • Dedicated private Yammer social network for real-time collaboration among attendees.
  • Exclusive resource downloads, including private beta versions of Agency Manager, Scorecard and GamePlan— management tools featured throughout the series.
  • Insight from leading marketing agency minds.
  • Unique affiliate code, featuring revenue sharing on event registration referrals.
  • Signed copy of The Marketing Agency Blueprint.

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Visit the Client Services Series section for session details or download the event guide (PDF).